Online Reviews

Amazon Discontinues Early Reviewer Program for Independent Online Retailers

By [ReviewMonitroing](/content/author/rhappysmile5/ "Posts by ReviewMonitroing"/index.html)
March 11, 2021
From searching for pet supplies to discovering the best green cleaning products, most Amazon shoppers are aware of the online retail company’s Early Reviewer Program,...
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How customer review analysis can reveal a product’s hidden value for more relevant marketing

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)
January 18, 2021
Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google...
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Amazon is removing commenting feature from product reviews

By [ReviewMonitroing](/content/author/rhappysmile5/ "Posts by ReviewMonitroing"/index.html)
December 16, 2020
Many Amazon sellers have used their commenting feature to respond to reviews left about their products. Recently, however, Amazon has announced that they will be…
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Demographic profile of customers who read online reviews to make a purchase decision

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)
October 3, 2020
Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…
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Role of online customer reviews in driving Agile product development

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)
September 5, 2020
Agile – Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…
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3 customer-centric content triggers to improve conversion on your product page

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)
March 14, 2020
Introduction A recent report found the global ecommerce conversion rate is only 2.32%. [1] In the grand scheme of things, this may not be surprising….
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Amazon “Reviews” Replaced by “Global Ratings”

By [ReviewMonitroing](/content/author/rhappysmile5/ "Posts by ReviewMonitroing"/index.html)
January 4, 2020
Shoppers no longer need to leave a written product review when offering their opinions on Amazon. Simple star ratings will do. Since September 2019, Amazon…
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The secret to converting online shoppers – use credible online reviews

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)
November 8, 2019
Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…
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Why do shoppers read online product reviews? (Insight Series: Part 3 of 3)

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)
September 22, 2019
#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in…
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Why do shoppers read online product reviews? (Insight Series: Part 2 of 3)

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)
August 15, 2019
#2 of 3: Shoppers read reviews to get value Data Highlights A third of shoppers go online to read reviews when products are $20 or…
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