# Online Reviews

### [Amazon Discontinues Early Reviewer Program for Independent Online Retailers](/content/amazon-discontinues-early-reviewer-program-for-independent-online-retailers/index.html)

By [ReviewMonitroing](/content/author/rhappysmile5/ "Posts by ReviewMonitroing"/index.html)  
March 11, 2021  
From searching for pet supplies to discovering the best green cleaning products, most Amazon shoppers are aware of the online retail company’s Early Reviewer Program,...  
[Read More](/content/amazon-discontinues-early-reviewer-program-for-independent-online-retailers/index.html)

### [How customer review analysis can reveal a product’s hidden value for more relevant marketing](/content/how-customer-review-analysis-can-reveal-a-products-hidden-value-for-more-relvant-marketing/index.html)

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)  
January 18, 2021  
Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google...  
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### [Amazon is removing commenting feature from product reviews](/content/amazon-remove-comment-feature-product-reviews/index.html)

By [ReviewMonitroing](/content/author/rhappysmile5/ "Posts by ReviewMonitroing"/index.html)  
December 16, 2020  
Many Amazon sellers have used their commenting feature to respond to reviews left about their products. Recently, however, Amazon has announced that they will be…  
[Read More](/content/amazon-remove-comment-feature-product-reviews/index.html)

### [Demographic profile of customers who read online reviews to make a purchase decision](/content/demographic-profile-of-customers-who-read-online-reviews-to-make-a-purchase-decision/index.html)

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)  
October 3, 2020  
Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…  
[Read More](/content/demographic-profile-of-customers-who-read-online-reviews-to-make-a-purchase-decision/index.html)

### [Role of online customer reviews in driving Agile product development](/content/role-of-customer-reviews-in-driving-agile-product-development/index.html)

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)  
September 5, 2020  
Agile – Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…  
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### [3 customer-centric content triggers to improve conversion on your product page](/content/3-customer-centric-content-triggers-to-improve-conversion-on-your-product-page/index.html)

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)  
March 14, 2020  
Introduction A recent report found the global ecommerce conversion rate is only 2.32%. \[1\] In the grand scheme of things, this may not be surprising….  
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### [Amazon “Reviews” Replaced by “Global Ratings”](/content/amazon-reviews-replaced-by-global-ratings/index.html)

By [ReviewMonitroing](/content/author/rhappysmile5/ "Posts by ReviewMonitroing"/index.html)  
January 4, 2020  
Shoppers no longer need to leave a written product review when offering their opinions on Amazon. Simple star ratings will do. Since September 2019, Amazon…  
[Read More](/content/amazon-reviews-replaced-by-global-ratings/index.html)

### [The secret to converting online shoppers – use credible online reviews](/content/the-secret-to-converting-online-shoppers-credible-online-reviews/index.html)

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)  
November 8, 2019  
Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…  
[Read More](/content/the-secret-to-converting-online-shoppers-credible-online-reviews/index.html)

### [Why do shoppers read online product reviews? (Insight Series: Part 3 of 3)](/content/why-do-shoppers-read-online-product-reviews-insight-series-part-3-of-3/index.html)

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)  
September 22, 2019  
#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in…  
[Read More](/content/why-do-shoppers-read-online-product-reviews-insight-series-part-3-of-3/index.html)

### [Why do shoppers read online product reviews? (Insight Series: Part 2 of 3)](/content/why-do-shoppers-read-online-product-reviews-insight-series-part-2-of-3/index.html)

By [Freddie](/content/author/freddieb/ "Posts by Freddie"/index.html)  
August 15, 2019  
#2 of 3: Shoppers read reviews to get value Data Highlights A third of shoppers go online to read reviews when products are $20 or…  
[Read More](/content/why-do-shoppers-read-online-product-reviews-insight-series-part-2-of-3/index.html)