Amazon Discontinues Early Reviewer Program for Independent Online Retailers
From searching for pet supplies to discovering the best green cleaning products, most Amazon shoppers are aware of the online retail company’s Early Reviewer Program,…
ReviewMonitroing March 11, 2021
How customer review analysis can reveal a product’s hidden value for more relevant marketing
Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google…
Freddie January 18, 2021
Amazon is removing commenting feature from product reviews
Many Amazon sellers have used their commenting feature to respond to reviews left about their products. Recently, however, Amazon has announced that they will be…
ReviewMonitroing December 16, 2020
Demographic profile of customers who read online reviews to make a purchase decision
Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…
Freddie October 3, 2020
Role of online customer reviews in driving Agile product development
Agile - Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…
Freddie September 5, 2020
3 customer-centric content triggers to improve conversion on your product page
Introduction A recent report found the global ecommerce conversion rate is only 2.32%. In the grand scheme of things, this may not be surprising. However,…
Freddie March 14, 2020
Amazon “Reviews” Replaced by “Global Ratings”
Shoppers no longer need to leave a written product review when offering their opinions on Amazon. Simple star ratings will do. Since September 2019, Amazon…
ReviewMonitroing January 4, 2020
The secret to converting online shoppers – use credible online reviews
Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…
Freddie November 8, 2019
Why do shoppers read online product reviews? (Insight Series: Part 3 of 3)
#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in…
Freddie September 22, 2019